Happy 5th Birthday to Cursmith! We are so excited to be celebrating this special occasion with you. Caring for curly hair shouldn't be challenging; that's why we have worked so hard over the last five years to create products to suit the needs of all curl types.
Many of our curl friends have been on this journey with us from the start, and we have made many more along the way. Let's take a trip down memory lane to see where it all began and what we have achieved.
With the help of our curly community, sharing tips and tricks for caring for curly hair formulas were developed and tested. Once perfected, considering the feedback from our community, Moisture Recipe was created and launched online.
Shortly after our online presence and success in creating a premium range specifically for curly hair, we launched on Ulta.com, and in all stores. This was a massive achievement for us, and it didn't stop there. Within this same year, we created the Scalp Recipe as we advocated for promoting the importance of a healthy scalp. After all, healthy hair starts with a healthy scalp!
We launched our Color Recipe, which includes our Hair makeup to allow our curl friends to enjoy vibrant shades without damaging their tresses. Further to product development this year, we grew our team to grow the brand even more.
This was a busy year for us with the launch of one of our hero products Bond Curl, and the rest of the Strength Recipe range. As our collections expanded, we wanted to ensure that our curl friends could easily select the products needed. We also know that education is a significant factor in understanding and caring for curly hair. Therefore came the introduction of several educational tools.
The Curlsmith Method
A break down of four simple steps to make every washday successful
To provide personalised product recommendations to assist with your wash day routine
Hub for everything you need to know about curly hair from our experts
In addition, we bagged our first awards from our Curl Quenching Conditioning Wash and Moisture Memory Reactivator. Both are recognised as carbon-neutral products, and Curlsmith HQ as a carbon-neutral company. We were also organically featured in several publications, such as Huda Beauty!
This year grew our business to another level, and we wanted to share our success with everyone, no matter your circumstances. That's where our relationship with Beauty Banks and Project Share Beauty began.
Both charities provide care items to those experiencing hygiene poverty, as food banks do not include these items. We donated 10k to support those in need. After all, everybody deserves to have beautiful hair.
We started the year by launching our fragrance-free Shine Recipe and entered the world of tools and accessories. The assortment includes our vegan silk pillowcase, headscarf, microfiber towel, scrunchies, and Diffrizzion dryer with what we believe to be the world's biggest diffuser!
The product launches proceeded throughout the year, next with our Limited Edition Hair Mask. We partnered with Beauty Bank and the Hygiene Project. For every unit sold, each charity received $1 and £1, which resulted in 10k overall. In addition, we donated 1000 bottles of shampoo and conditioner to the Hygiene Bank.
As well as product launches, we entered the doors of several retailers such as Sephora (US), Chatters (Canada), Beauty Brands, and Asos. It's safe to say that this was a super busy year.
Following the previous year's trend, we started with a product launch, but this time it was the addition of the new Essential Moisture Shampoo and Conditioner to Moisture Recipe. We had our first-ever UK PR event to support the launch, which was a huge success.
Various exciting things are planned this year, so stay tuned to continue this journey with us.
On that note, we would like to thank every one of our curl friends because, without your continuous support we would not be where we are today.