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Product Guides

How to pick the perfect formula

Do you know how to use the curl products in your bathroom to achieve the best results? With so many formulas and options, finding the right product for you can feel daunting. Our product guides are an easy way to navigate the options and create the perfect routine to support your hair goals.
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Co-Wash vs Shampoo: What’s Best For Curls?
Co-Wash vs Shampoo: What’s Best For Curls?
If you have naturally curly hair, you may have heard of the term “co-washing,” but how does it differ from shampooing? We’re going to br...
4 MINUTE READ
How To Use Conditioner: An Expert Guide
How To Use Conditioner: An Expert Guide
How To Use Conditioner for all Curl Types How should you use conditioner on your curls? The answer is not as simple as you may think. Th...
5 MINUTE READ
Step-by-Step Guide to Co-Washing
Step-by-Step Guide to Co-Washing
Co-washing has surged in popularity in recent years, but there is a lot of misinformation online on how to co-wash your curls properly. ...
4 MINUTE READ
How To Strengthen & Repair Hair Bonds
How To Strengthen & Repair Hair Bonds
Hair bonds are what makes up your hair’s structure and texture. They also determine the hair's strength, so how do you repair them when t...
4 MINUTE READ
What Is Clarifying Shampoo?
What Is Clarifying Shampoo?
Clarifying shampoo is the best way to remove build up. Discover exactly what this shampoo is & the wonders it can do for your hair.

CURL QUIZ

Caring for your waves, curls and coils shouldn't take a phD!

Our in-house experts have created this super-quick and informative quiz to help you decode your hair needs and choose the specific products you need to achieve your hair goals.

Take The Quiz
Before You Buy Another Hair Supplement - Read This
Before You Buy Another Hair Supplement - Read This
In a culture with a high dependency on hair care products, it’s hard not to buy into a narrative that touts topical products as the only...
4 MINUTE READ
What is Co-Wash?
What is Co-Wash?
Co-washing is a popular cleansing method for curly hair types. But what is a co-wash? Find out now in our ultimate guide!
What is & How To Use Leave In Conditioner
What is & How To Use Leave In Conditioner
Leave in conditioner is a brilliant moisturising product for dry hair. Our ultimate guide walks you through what it is, its benefits, &am...
What is & How To Deep Condition Hair
What is & How To Deep Condition Hair
Deep conditioning restores softness & shine. Explore what it is, how to do it, & the essential benefits it provides to your hair.