Frizz Control
Wet-To-Dry Styling
Styler
Gel
All Curl Types
Our mission is to provide clean, effective products that help you achieve the curls of your dreams. We’re constantly looking for feedback and finding ways to improve on existing formulas to deliver better results and experiences to our community.
Protect clothes with a towel during application. Section your hair and apply to wet, detangled curls.
Smooth over each section, then rake to ensure it coats every strand.
Select your desired styling method (scrunch/fingercurls/shingle) to enhance and define. Dry with a diffuser to allow the color to set.
After hair is fully dry, scrunch again to break the cast. Be gentle to avoid color fallout. Enjoy your new look!
Overall rating: 4.5555553 / 5 from 144 reviews.
The Hair Makeup - Ruby offers vibrant and beautiful color with excellent hold and curl definition. Customers appreciate its natural look and easy application, though opinions on transfer and messiness vary.
Review topics: ["color","look","results","feels","texture","works","use","hair","definition","gel","hold","curls","application","smells","transfer","pigment","shine","styler","cast","stains","mess","fun","formula","buy","experience","leave","copper","mix","brand","commitment"].
"I used this in my very black hair that had been dyed the day before thinking it wouldn’t do anything but I was so amazed!! It is truly amazing! It really toned down my black and gave me a mahogany color that I love!! And the hold!!! So so good!!! I came to order more immediately"
"I was able to become Chappel roan with the red and copper hair makeup combined. I loved how I was able to see my hair in a different color without the damage of bleach."
"Tried dying the ends of my black hair, it didn’t really work. Just looked a tad sparkly."
"This is my absolute favourite new product! The colour is so vibrant, its super easy to use, my curls love it, and the result is beautiful. This has now become a staple in my curl routine."
"It gave my dark brown hair a nice, deep red color and held my waves well alone, even better when used with a little bit of my styler. I did have some fall out the first time I used it, but I think with practice this will not be a problem. It did not get color my pillow overnight and it looked good for 2-3 days. It was a bit drying as some of the other reviews mentioned, but when I added some leave in, it wasn’t bad. I will use this again for a fun pop of color, and will try the other colors in the future!"
"These exceeded my expectations. I have been wanting to color my hair for years, but have been afraid of the damage it may cause. This product allowed me to do so without the added stress and the results are fantastic. Once dry there was lityle to no transfer and the color was beautiful. I will be ordering more for sure."
"I love this product. The color is great and once I figured out it worked like a gel I was off to the races. I wish the product had more hold. So what I ended up doing to make sure my curls look great for several days is paired this with my in shower styler and my girls are great and today is day four."
"I I love this product it was easy to apply and it gave my hair just the right amount of color. I will probably try other colors because I think that the Ruby color really pop on my brown black hair so I'm excited to try The other colors. Once I realized it was a gel it was easy to use. However I recognize that I do need a stronger hold on my curls so I did follow up with this and used my in shower styler for that extra that I was looking for"
"Love this colour gel! So versatile, I can add strands of colour or do ab all over effect. Makes my hair feel and look soft too."
"My hair feels stronger, breakage is less, curls are coming back."
