Curlsmith Commitment to tackle Hygiene Poverty

by KATE BERSKI
Curlsmith Commitment to tackle Hygiene Poverty

Curlsmith is proud to announce our charitable partnership with two incredible Hygiene Poverty Charities – Project Beauty Share (USA) and The Hygiene Bank (UK), beginning Tuesday, February 8, 2022.

We have committed to donating $100,000 worth of essential haircare products this year, as well as running charitable activity once every quarter in support of hygiene poverty organizations. Our new partners, Project Beauty Share USA and The Hygiene Bank UK are non-profits who are both on a mission to restore hope and dignity to the lives of families overcoming abuse, addiction, homelessness, and poverty.

curlsmith-x-project-beauty-share

Why we need to tackle hygiene poverty

Hygiene Poverty means not being able to afford many of the everyday hygiene and personal grooming products most of us take for granted. Women, children, and families living in poverty often have greater health problems. They are more likely to suffer from disease and low self-esteem, and can become less resilient due to a lack of having proper nutrition, hygiene products, and safe environments to live and thrive. Poor health can keep women, children, and families from working, attending school, and participating in community activities for weeks or even years at a time, holding them further back in a system that is already inadequate.

Hygiene Poverty charities help provide essential hygiene and cosmetic supplies that contribute to feeling healthy and being clean, improve personal wellness, and restore dignity and hope. They rely on inclusive brands like Curlsmith, as well as individuals, to provide the essential products that keep their vital service running. As a premium brand, Curlsmith’s products can sometimes be inaccessible, and we are committed to closing the gap by partnering with these charities to provide personal care items to women and families who may not be able to obtain them otherwise. We know that when businesses, non-profits and individuals work together, we can collectively improve outcomes for women, children, families and communities – opening the path for everyone to not just survive, but to thrive.

“In recent years we have been hearing more and more about food poverty and the growing demands on food banks. But it was only after talking with our new partners that I learned that personal and feminine hygiene products such as toothpaste, deodorant, pads, tampons, shampoo and conditioner are rarely provided at food banks. That’s when I knew Curlsmith needed to do something to help, by committing to ongoing product donations, helping raise funds and using our platforms to raise awareness of hygiene poverty and the amazing work that these incredible charities doing,” said Kate Berski, Co-Founder of Curlsmith.

Edgar Penollar, CEO of The Hygiene Bank explained why hair products are so vital for them: “Haircare products are consistently among our most requested items. Feedback from our community partners suggests that items like shampoo and conditioner often have a double impact. By providing these items, we do not only alleviate the pressure on shopping budgets, but importantly, we also hear that haircare products can provide a much-needed boost of confidence and self-worth. We are very fortunate to partner with brands such as Curlsmith, whose donations definitely have the double impact factor.” Edgar Penollar – CEO, The Hygiene Bank

curlsmith-charity-partners

What Curlsmith is doing to help

As a brand that strives to deliver curl confidence by empowering women to feel good about themselves and their curls, Curlsmith has committed to running awareness campaigns and donating essential haircare items like shampoo and conditioner every quarter, as well as making annual cash donations. We will leverage our social media platforms and extensive database to raise awareness of hygiene poverty and attract support for our partner charities.

We will kick off these ongoing partnerships with a 48 hour ‘1 FOR 1’ promotion on February 8th and 9th - where we’ve committed to donate 1 full size product for every order placed on curlsmith.com, up to 1,000 full size products in the USA and 1,000 more in UK, a donation valued at over £50,000. This donation will help at least 2,000 women or families who are currently struggling with hygiene poverty. This is just the first activation in these ongoing charitable relationships.

Shop today to make your purchase go further and show support for women and families in need.

Kate Berski
Curlsmith Co-Founder

Curlsmith Co-Founder, CSR lead and Better Business advocate, Kate is passionate about using business as a force for good. She's the driving force behind Curlsmith's Social and Environmental initiatives - from Charity Partnerships to Climate Neutrality and upcoming B-Corp certification.

Kate Berski
Curlsmith Co-Founder

Curlsmith Co-Founder, CSR lead and Better Business advocate, Kate is passionate about using business as a force for good. She's the driving force behind Curlsmith's Social and Environmental initiatives - from Charity Partnerships to Climate Neutrality and upcoming B-Corp certification.