Meet Curlsmith new Senior Hair Stylist!

Meet Curlsmith new Senior Hair Stylist!

After 4 years in the business of helping people feeling comfortable with their natural hair, we are thrilled to announce that our family is expanding! Today we welcome Jennie Roberts, who will serve as Global Senior Hair Stylist and support us in making curl education accessible to anyone. Jennie brings more than 20 years of experience working with diverse and distinguished clientele and educating top stylists in textured hair care.

“Being a natural curly haired person It’s important to me that a brand I represent also represents me and all of the textures out there. Inclusivity is everything. Curlsmith takes care of all textures from soft waves and curls to beautiful kinks and coils. Everyone is catered for with beautiful well thought out natural products. I’m super excited to be involved with representing the brand, educating and celebrating the joy of natural textured hair.” Jennie Roberts said.

In the words of our CEO Michal Berski, “Now, we are in our fourth year and seeing amazing growth, and we felt it was time to welcome a brand ambassador who specializes in textured hair and is able to further our mission of educating others about enhancing their natural hair type. Jennie is deeply talented and embodies all of these qualities, and we are honored and excited for her to join the Curlsmith family as Global Senior Hairstylist.”

Her skill, knowledge and approach will be instrumental in furthering our mission of helping people properly care for and love the hair they have.



Jennie was born in Ghana, West Africa, and moved to Manchester at age three. By the age of 12, Jennie had decided that she wanted to study hair at Vidal Sassoon, and by the age of 18 she was working and receiving training in their salons.

She spent most of her teenage years growing up through the ‘Madchester’ music scene, so it’s no surprise that she started her career working in that industry – most famously with The Spice Girls, and later with artists such as Rita Ora, Ellie Goulding, Jessie Ware and Ella Eyre.

Jennie has had an enviable freelance career to date, working with such reputable photographers as Juergen Teller, Annie Liebovitz, Rankin, Lorenzo Agius and Bryan Adams on campaigns and publications including V Magazine, Vanity Fair, InStyle, The Telegraph and Glamour. Commercially, Jennie was signed by haircare brand Ojon in 2014 as their Treatment Technician and is currently Global Senior Hairstylist for Curlsmith.

Jennie’s no nonsense and straightforward approach has led to her becoming regularly requested by A-listers, working on world tours, press tours, junkets and red carpet events. Her long list of celebrity clients includes Donald Glover (Childish Bambino), Kumail Najiani, John Boyega, Olivia Colman, Willem Dafoe, Leonardo Di Caprio, Jake Gyllenhaal, Idris Elba, Chiwetel Ejiofor, Thandie Newton, Sophie Cookson and Kristen Scott Thomas. Jennie is passionate about educating the industry on textured hair.

She runs successful textured hair courses, consults for brands and workplaces and contributes to all media outlets on the subject.

Follow her on Instagram @jennierobertshair to find discover her top tips and trick for the perfect curly haircare.