Gaia Tonanzi

Gaia Tonanzi

Gaia is a product development expert on a mission to make textured hair knowledge mainstream and empower everyone to embrace their natural hair texture.

Born and raised in Italy, Gaia started her own Curly Hair Journey when she was 18, after years of blow-drying and ironing her hair straight to fit in with her peers. For the past 10 years she has experimented with countless brands on the market in order to really understand products and their performance on textured hair.

With a background in product development working for a beauty manufacturing company, Gaia is passionate about the science behind haircare products. She believes in transparency and a fact-based approach in cosmetics, debunking myths and creating easy-to-follow guides to simplify curly haircare.

Posts from the author

Type 2 Hair: How to Identify & Care For
Type 2 hair is one of the main 4 types of hair. Type and texture are determined by so many factors, starting with our DNA. Our guide will...
The Ultimate Wavy Hair Guide
Want to know more about wavy hair? Look no further. We are divulging all the secrets there are to tell. Discover all the tips and tricks ...
The Ultimate Curly Hair Guide
Learn all there is to know about Curly hair. From what it is, to how to care for it properly. We have all the curly hair knowledge you need…
The Ultimate Coily Hair Guide
Educate yourself on everything you need to know about coily hair now. From what it is, to the perfect products, we have all the informati...
Curly Hair Types: How to Find Yours
Understanding curly hair types is the first step on your journey to gorgeous curls. Discover your hair type & how to care for it with...
Protein Moisture Balance 101
Your protein moisture balance can have a big impact on how your hair behaves. Ensuring yours is in check will help you achieve your hair ...
Everything you Need to Know about Hair Porosity
Hair porosity is the hair’s ability to absorb & hold water. We guide you through the 3 main types & explain how you can test your...
Everything you Need to Know about Low Porosity Hair
We explain what low hair porosity is, how to test if you have it, as well as share essential hair care tips to get the most from lower po...
Everything you Need to Know about Medium Porosity Hair
What is medium porosity hair, do you have it, & which products are best to care for this hair type? Our master guide tells all.
Everything you Need to Know About High Porosity Hair
We expertly explain what it is, tell you how to test for it, as well as share essential hair care tips on managing this hair type.
What to Do if you’re in Moisture Overload
Moisture overload can cause hair to feel mushy, limp, & curls struggle to hold shape. Understand tell-tale signs & see how you ca...
What to do if you’re in Protein Overload
Protein overload can cause hair to become brittle & dull. Understand the signs & symptoms, & how you can fix your hair overlo...
The 13 Worst Curly Hair Sins
There is an endless list of dos and don'ts in the curly girl handbook, an some fringes of the community can make you feel that if you com...
How To Care For 4C Hair
Discover how to look after your 4C hair properly with our expert’s advice! Achieving healthy hair has never been easier. See our top tips…
How To Strengthen & Repair Hair Bonds
Hair bonds are what makes up your hair’s structure and texture. They also determine the hair's strength, so how do you repair them when t...
Signs of Damaged Hair
Damaged hair can affect each and every one of us. In fact, many people are unaware that their hair shows signs of damage at all! In our q...
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